Upwelling solutions

Together with our clients we explore, imagine and design new organizations, brands, products, services and experiences.

These are our solutions and tools…

01. Qualitative Research

Research techniques and tools at the service of innovation and design.

We help design teams to seek inspiration to launch new products and services, management teams to search for new business opportunities, marketing teams looking for new ideas and unique and relevant stories, and scientific teams to search for new products and service(s) usages and applications. Whatever the reason, we put our passion, experience and creativity to work for you.

At Upwelling we join anthropologists, psychologists, philosophers, scientists, artists and designers to generate new ideas and identify unmet needs.

01.1 - Ethnography

We use immersion and contextual observation to identify not only what people say but what they actually do.

We use that deep understanding of human behavior as the basis for designing innovative products and services.

01.2 - Focus Groups

Our tools, specifically designed for each project – from creative exercises to digital tools – allow us to apply a new approach to user research. It also helps our clients to devise and develop new concepts, products and services.

01.3 - Interviews

We conduct interviews to focus on individual responses and reactions.

This technique is particularly useful when researching themes such as certain health issues, financial areas or body care, which by their nature are sensitive and are more difficult to address when working in a group.

01.4 - Online Communities

We apply our digital and social expertise at Upwelling Community, through our platform to interact with users.

It is an excellent tool to iterate and develop concepts and ideas, as our, carefully recruited participants, are available for interaction for serveral time periods (days, weeks or months).

01.5 - Remote Research

Research is essential to understand the “what” and “how” of a research problem.

Doing it remotely has an enormous potential, as it gives us the opportunity to reach people all around the world.

We have experience in implementing and executing remote research projects worldwide.

01.6 - Semiotic Analysis

We seek to understand the meaning of signs and symbols that dominate cultures – including brand communications, packaging and other media.

Semiotics is vital to understand the meaning behind the brand, and how it fits within a certain cultural context.

02. Service Design

The activity of planning and organizing people, infrastructure and communication in order to improve their quality and the interaction between a service and its users. The purpose is to design according to the needs of people, so that the service is easy to use, attractive and meaningful. Our method and approach ensures that service design will always focus on the needs, desires, values and behaviors of people.

At Upwelling we ensure people stay in the heart of the creative development process in every project we work on.

02.1 - Customer Journey

A graphic tool that describes the journey of a user through the representation of the different digital and physical touchpoints that characterize its interaction with the service.

02.2 - Blueprint

An operational tool that describes the nature and features of the interaction between the user and the service.

It has enough detail to explore, design, test, iterate and implement the service for its optimal functioning.

02.3 - Service Scenarios

We use creativity, research and cocreation to translate and anticipate social, technological, economic, political and cultural trends. We aim to explore and identify new products and services usage and opportunities.

02.4 - Real life pilots

A tool for working teams to discover and experience services from within – as users. It´s designed to solve problems with specific tasks tailored to fit clients needsA valuable technique to empathize with users, to document good practices and to get insights to catalyze the creation of attractive and innovative services.

02.5 - Ecosystem map

A methodology for understanding, using, displaying, and improving complex services.

The main purpose is to identify which parts of the ecosystem are essential for the right service performance.

It includes the display of all relationships established during the interaction between user and the service.

02.6 - Cocreation

A methodology for conceptualizing, envisioning and designing new products and services.

A creative methodology that demands collaboration of all the parties involved in business ecosystems (users, developers, marketing teams, management teams, design teams , etc).

03. Product Design

The art of dreaming, imagining and bringing new ideas to life. At Upwelling we work at the intersection of the needs of people, the possibilities of technology and business viability.We use ideation and iterative prototyping to create and develop the next generation of products from a functional, technical and emotional point of view.Our research team also lays the groundwork on which to build an ecosystem that facilitates the launch of products. It ensures business growth, brand visibility and the greatest possible impact on its market sector.

At Upwelling we help organizations create products that enhance people lives.

03.1 - Concept Ideation

The creative process to generate, develop and communicate new ideas, where ideas are seen as basic elements of thought. They can be visual, concrete or abstract and this phase covers all stages (of a cycle of thought), from conceptualization to (its) realization.

03.2 - Sketching

It helps us to convey ideas, demonstrate the functionality of a product and see the interaction with people. The role of this technique varies depending on the end product being created, the size and scope of the project, the experience and workflow, and customer expectations.

03.3 - Prototyping

A prototype is a preliminary version of a product that allows us to show the overall concept design to users before investing time and money in development. At Upwelling, prototypes may take various forms, from drawings on paper (low fidelity) to fully functional products (hi-fi).

03.4 - Minimum Viable Product

A product version that allows a team gather validated learnings about users with the least possible effort.

It is used to quickly test quantitatively and qualitatively the market response to a product or a specific functionality.

03.5 - Testing

It helps us to assess the feasibility of a design. Will it succeed as a commercial product? Is the real use of the product as we had imagined? Is it intuitive ?. This approach also allows us to identify potential failures and thus improve the final version of the product before its launching.

03.6 - Product Positioning

We help organizations create different, unique and relevant products. We use people-centered innovation and creativity to design products based on the needs and desires of people (and) thus ensuring natural and effective market positioning.

04. User experience

People’s emotions and attitudes on the use of a certain product, system or service. User experience focuses on having a deep understanding of users, what they need, what they value, what they want, but also their limitations and frustrations.

We apply our multidisciplinary approach to understanding what makes sense for people. We love to discover what meaning give people to the interaction with the products and services that have been designed to meet their needs and desires.

At Upwelling we are unique when it comes to integrating these factors into business viability.

04.1 - User Flow

A visual representation of the path of the user through the service.

It helps us gain the perspective of users on the service organization and, therefore, identify what steps could be improved or redesigned.

04.2 - Heuristic Analysis

Comprehensive analysis of a product / service, using the principles of interaction design. This methodology helps us visualize the current status of the product / service in terms of ease of use, efficiency and experience effectiveness.

04.3 - Usability Test

Usability tests measure the ease of use of a specific product or service. It helps us assess the ability of a product / service to fulfill the purpose for which it was designed.

We can apply this methodology to products, websites, mobile applications, user interfaces, documents and devices, etc.

04.4 - Metrics

We use different analytic tools to investigate how the user interacts with your product / service (clicks, browsing time, searches, etc). Metrics help us “discover the unexpected”, bringing forth behaviors that are not explicit in user testing and providing valuable information for improving products and services.

04.5 - Content Audit

Qualitative analysis of the information on a website.

At Upwelling we help you evaluate and prioritize content when generating meaningful content for your users to create attractive, effective and cost-effective digital experiences.

04.6 - Experience mapping

A strategic process to collect and depict the interactions of users with a particular product / service.

This tool helps to generate knowledge, generate a shared team view, and build creative and engaging experiences.

05. Business Design

To apply the principles and design practices to help organizations create value and create new business opportunities. At its core, the business design is the integration of user empathy, design experience and business strategy. Sustainable growth comes from the generation, application and exploitation (exploration might be better than exploitation??) of new ideas, but the result is almost impossible to obtain without a framework for concrete actions and tools for creative thinking.

At Upwelling we share with our clients our creativity tools, our methodologies and our experience to design ecosystems geared to both accelerate the flow of new ideas and their commercial exploitation.

05.1 - Segmentation

We use a combined qualitative and quantitative approach to align research objectives and our clients goals.

This translates into segmentations defined by the most relevant insights and connected with business and market needs.

05.2 - Social Media Analysis

In an interconnected world with bursting multichannel experiences this tool can be used to provide relevant information for troubleshooting.

It is a starting point to develop products, services and brands.

05.3 - Usage Studios

Our customized tool to uncover patterns of attitude and behavior.

It serves to promote and design business solutions based on people needs.

05.4 - Sector Analysis

We help you identify, define and understand your organization´s competitive strengths and weaknesses.

We perform a complete diagnostic of your market products and services, to understand industry standards and design your business based on existing opportunity spaces.

05.5 - Organisational Impact Analysis

A methodology to connect user experience and business viability.

We imagine and define new competitive scenarios that help identify problems in business execution.

We help our clients to design the most appropriate organizational structure to meet the needs and desires of both customers and stakeholders.

05.6 - Business Roadmap

Businesses need a framework to guide the business organization around its strategic plan.

At Upwelling we rely on this tool to enable all the people who are part of a specific business ecosystem to clearly understand what actions they are expected to perform and also how to implement them.


We apply our approach to multi-sector projects. Please contact us to discover how we can put our experience to work for your business.